As far as I can analyse this point, I would say that three-point lighting is used in this picture.
4.5 Colour:
The colours which are used in clothing or make up of the model aren't really eye-catching, in fact, they seem quite pale to express the mood she's in.
The colour for the headline is a flashy red, which I would interpret as a sign for danger ("Beware! Don't end up like her!")
4.6 Modality:
I'd suppose that this picture shows a very high modality (otherwise it wouldn't reach it's photographer's aims - to draw a real situation which could happen to everybody who does software-piracy). The photographer shows a normal (very disappointed in fact, but normal) woman, who (as far as one can see) lives in her normal flat and weares ordinary clothes & make-up. This draws a scene, which could happen to every software-pirate, what makes the picture credible.
In my opinion the main focus is on the heading as it is in the colour red and located at the top of the picture. Next thing I looked at was the cheerless woman in the middle of the picture. It's the biggest part concerning size.
Reading path
I'd say the path begins with heading at the top, moves on to the woman in the centre with a prison cell in the background, leads to the sentence "Raubkopierer sind Verbrecher" located down right and eventually ends with the sentence below.
Vectors and compositional axes
I wasn't able to detect any visible or invisible Vectors. Maybe there are - subconsciously. It's also hard to say if this picture works with compositional axes. I'd say there's one vertical axe which represents primarily the woman, furthermore the background behind her and there are two horizontal axes which represent the written parts, the heading and statement at the very top and at the very bottom.
Centre and margin
I'm not really sure if the picture is composed along the dimensions of centre and margin. The centre of this picture, in my opinion, is not the nucleus of information as well as the margins aren't subordinate. Maybe it's composed along a mixture of both - compositional axes and centre/margin. Because you can't dismiss that the picture uses margins and a centre... only that the roles are interchanged.
I would agree with Thomas Weinman that the three-point lightning is used in this picture. The pastel colors of the woman are in direct opposition with the flashy red headline, which seems to have a deterrent effect. Furthermore the headline is definitely the eye-catcher of this picture, as your attention is automatically drawn to the headline if you take a look at this picture. I think that this picture has the purpose to show a very high “credibility” as otherwise it would not have the favored effect on the viewer- that’s probably the reason why the woman on the picture looks like a “Claudia Mustermann” :). This is to show that software piracy can affect everybody and not just a specific class or type of people. Furthermore the kind of unaware expression on the face of the woman could deliver the message that ignorance is no excuse (I hope this is a appropriate translation for “Unwissenheit schützt vor Strafe nicht”). You can also speak of a close personal distance as the shot shows the shoulders and the head of the woman; this underlines the purpose that one should be aware of software piracy- it creates a link between the woman and the viewer.
4.1. Mood The mood is a demanding one. The woman is looking directly to the viewer. This establishes a close relationship between the model and the viewer.
4.2. Perspective We look her straight in the eye. There is no power difference. There is a central point of view, which is responsible for the involvment of the viewer.
4.3 Social distance There is close personal distance.
Lighting I agree with the others that we have Three-point lighting here. There's nothing more to say I think.
Colour As the others said there are basically dull colors in the background and the woman's clothes and make-up are in muted colors too. Probably to underline the hopelesness of the woman's situation and to accent the already pretty conspicious headline even more.
Modality There's pretty high modality in this picture to make the woman's situation more real.
Salience The main focus is of course on the conspicious headline. Furthermore another eyecatcher is of course the big picture of the woman which takes most of the space of the whole thing. So the alarming color of the headline builds a heavy contrast to the more muted photograph.
Reading path The main focus is of course on the conspicious headline that is located on the top of the picture in red. Then one looks at the frustrated and unemotional facial expression of the woman. In the end you see the second text on the bottom of the picture.
Vectors and compositional axes As most of the others I couldn't find any real vector there that has any function. Perhaps you could say that the woman as a female criminal is the new thing which is presented in this picture and therefore located on the left side of the picture.
As some kind of survey you can say that the picture's function is to warn people not to act like the woman and even frighten its viewers.
5 Kommentare:
Analysis 4.4 to 4.6:
4.4 Lighting:
As far as I can analyse this point, I would say that three-point lighting is used in this picture.
4.5 Colour:
The colours which are used in clothing or make up of the model aren't really eye-catching, in fact, they seem quite pale to express the mood she's in.
The colour for the headline is a flashy red, which I would interpret as a sign for danger ("Beware! Don't end up like her!")
4.6 Modality:
I'd suppose that this picture shows a very high modality (otherwise it wouldn't reach it's photographer's aims - to draw a real situation which could happen to everybody who does software-piracy).
The photographer shows a normal (very disappointed in fact, but normal) woman, who (as far as one can see) lives in her normal flat and weares ordinary clothes & make-up. This draws a scene, which could happen to every software-pirate, what makes the picture credible.
Salience
In my opinion the main focus is on the heading as it is in the colour red and located at the top of the picture. Next thing I looked at was the cheerless woman in the middle of the picture. It's the biggest part concerning size.
Reading path
I'd say the path begins with heading at the top, moves on to the woman in the centre with a prison cell in the background, leads to the sentence "Raubkopierer sind Verbrecher" located down right and eventually ends with the sentence below.
Vectors and compositional axes
I wasn't able to detect any visible or invisible Vectors. Maybe there are - subconsciously. It's also hard to say if this picture works with compositional axes. I'd say there's one vertical axe which represents primarily the woman, furthermore the background behind her and there are two horizontal axes which represent the written parts, the heading and statement at the very top and at the very bottom.
Centre and margin
I'm not really sure if the picture is composed along the dimensions of centre and margin. The centre of this picture, in my opinion, is not the nucleus of information as well as the margins aren't subordinate. Maybe it's composed along a mixture of both - compositional axes and centre/margin. Because you can't dismiss that the picture uses margins and a centre... only that the roles are interchanged.
Analysis of color, lightning and modality
I would agree with Thomas Weinman that the three-point lightning is used in this picture.
The pastel colors of the woman are in direct opposition with the flashy red headline, which seems to have a deterrent effect.
Furthermore the headline is definitely the eye-catcher of this picture, as your attention is automatically drawn to the headline if you take a look at this picture.
I think that this picture has the purpose to show a very high “credibility” as otherwise it would not have the favored effect on the viewer- that’s probably the reason why the woman on the picture looks like a “Claudia Mustermann” :).
This is to show that software piracy can affect everybody and not just a specific class or type of people.
Furthermore the kind of unaware expression on the face of the woman could deliver the message that ignorance is no excuse (I hope this is a appropriate translation for “Unwissenheit schützt vor Strafe nicht”).
You can also speak of a close personal distance as the shot shows the shoulders and the head of the woman; this underlines the purpose that one should be aware of software piracy- it creates a link between the woman and the viewer.
Sorry for the delay!
See you on Monday..
Ben
Analysis 4.1 to 4.3
4.1. Mood
The mood is a demanding one. The woman is looking directly to the viewer. This establishes a close relationship between the model and the viewer.
4.2. Perspective
We look her straight in the eye. There is no power difference.
There is a central point of view, which is responsible for the involvment of the viewer.
4.3 Social distance
There is close personal distance.
Lighting
I agree with the others that we have Three-point lighting here. There's nothing more to say I think.
Colour
As the others said there are basically dull colors in the background and the woman's clothes and make-up are in muted colors too. Probably to underline the hopelesness of the woman's situation and to accent the already pretty conspicious headline even more.
Modality
There's pretty high modality in this picture to make the woman's situation more real.
Salience
The main focus is of course on the conspicious headline. Furthermore another eyecatcher is of course the big picture of the woman which takes most of the space of the whole thing. So the alarming color of the headline builds a heavy contrast to the more muted photograph.
Reading path
The main focus is of course on the conspicious headline that is located on the top of the picture in red. Then one looks at the frustrated and unemotional facial expression of the woman. In the end you see the second text on the bottom of the picture.
Vectors and compositional axes
As most of the others I couldn't find any real vector there that has any function. Perhaps you could say that the woman as a female criminal is the new thing which is presented in this picture and therefore located on the left side of the picture.
As some kind of survey you can say that the picture's function is to warn people not to act like the woman and even frighten its viewers.
Kommentar veröffentlichen